Each study includes a neurobenchmark—comparing your materials against category standards based on 300+ studies. You don’t just see isolated numbers; you see your true position in the market.
We Test 
We Optimize 
We Validate Results We test animatics, storyboards, and draft versions before costly production begins. This lets you select the strongest idea, refine it, and move into filming with confidence that it will resonate.
Second‑by‑second analysis of finished ads or posters reveals where attention drops, which scenes spark motivation, and which trigger rejection. If optimization is needed, you receive clear, actionable recommendations on editing, composition, and message flow.
Compare multiple design options across visual attention, emotional response, and motivation. Which version captures the eye? Which elements stand out—or get ignored? Is the key message clear? Which parts of the packaging drive purchase intent, and which trigger indifference or rejection?
Simulated shelf placement with your product among competitors. Eye‑tracking reveals how shoppers scan the shelf, where their gaze stops, and how your packaging performs in a crowded retail environment.
How is your visual identity perceived? Does it capture attention? What subconscious associations does it trigger? We compare design options to guide rebranding decisions.
Which message resonates most? We test alternative formulations of positioning and consumer insights to identify the one with the strongest motivational impact.
Is your interface too complex? Where do users “think” instead of acting? High cognitive load is the first signal that conversion is at risk.
How do users scan the page? Do they notice key elements—CTAs, pricing, messages—or does their gaze drift past them?
Which interface elements spark positive reactions, and which trigger frustration? Where does motivation rise—and where does it collapse?
We conduct neuromarketing studies directly in the environments where consumer contact happens: supermarkets, malls, pharmacies, retail points, and other spaces. Portable eye‑tracking captures visual attention in real time—without the limits of a lab.
We partner with media companies and production studios to optimize content before it reaches the audience—from editing individual episodes to evaluating pilot releases.
Content in the social feed competes for attention in an endless scroll. You have fractions of a second to stop the thumb. We test how your content performs in this environment—inside a real feed, against the backdrop of competitive noise.
Posts, stories, ad creatives, social videos. We measure stopping power, attention retention, emotional response, and motivation to act.
Neuromarketing research is a powerful tool, but not every challenge requires EEG. Sometimes what a business needs is a strategic evaluation of communication, grounded in a deep understanding of how the brain processes messages. With 26 years in the advertising industry, hundreds of campaigns analyzed, and a solid grasp of neuroscience, this is the foundation of our communication expertise.
Systematic analysis of every brand touchpoint—from advertising to packaging, from websites to social media. We assess how consistent and effective your communication is as a whole system. Where are the gaps between what you want to say and what consumers actually perceive? Where do messages contradict each other? Where does the brand “go silent” at a critical touchpoint?
Result:
Tailored recommendations built on category benchmarks, audience insights, and your specific business objectives.
Result:
Since 2022, we’ve tracked cognitive and emotional shifts in Ukrainian consumers caused by the full‑scale war. Changes in attention patterns, emotional background, and trust in brands all shape how communication is received today. We help adapt messaging to this altered consumer psyche—what works now, what requires caution, and what calls for support.
Result:
Measures brain activity in real time. Tracks engagement, motivation (frontal asymmetry), cognitive load, and indirect involvement. We see how the brain reacts to every scene, word, and visual element.
Captures where consumers look, in what sequence, and for how long. Heatmaps and gaze paths reveal which elements attract attention and which remain invisible. Works both in lab settings and real environments with portable equipment.
Automatic detection of emotions through micro‑expressions in real time. Affectiva identifies joy, surprise, focus, confusion, skepticism, and more—second by second, without asking respondents what they feel. Complements EEG data by adding precision: not only whether the consumer is emotionally engaged, but exactly which emotion they experience at each moment.
We discuss your challenge, business context, and what exactly needs to be uncovered. The study is tailored to your goal—choosing methods, defining the sample, and setting metrics and benchmarks.
Neuromarketing research with respondents—in the lab, in real environments, or online depending on the task. Typically 24–50 respondents per study.
We process neurometric data, compare it with category benchmarks, and identify patterns. This is where our communication expertise comes in: we don’t just see attention drop at the 12th second—we understand why and know how to fix it.
You receive a presentation with results and clear recommendations. Not charts for the sake of charts, but direct answers: what works, what doesn’t, what to change, and what impact to expect.
After changes are made, we can retest the optimized material to confirm effectiveness. This step turns research from an expense into an investment with measurable ROI.
Timeline: A typical study takes 2–4 weeks from brief to report. Exact timing depends on project complexity and recruitment specifics. Contact Us
Tell us what you’re facing — we’ll propose a study or consultation tailored to your task and budget.
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