Advertising Campaign Pre‑test · New Product Launch
Advertising Campaign Pre‑test + Packaging Evaluation
Selecting the advertising concept with the highest potential among several options and optimizing the spot before campaign launch.
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In the Kefir & White Yogurt category
Pre‑Test Advertising Campaign
The winning idea was selected from several creative options and optimized before launch—TV spots and OOH posters. Neurotest uncovered three critical issues invisible to focus groups, ensuring the campaign entered the market stronger and more effective.
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